UGC rates: how much brands actually pay
No surveys, no guesswork: these numbers are computed from the paid gigs in our feed and update as new ones land. Use them to price your next pitch — and to spot offers that undervalue your work.
Median offer
$200
per paid listing
Typical range
$55–$500
25th to 75th percentile
Top of market
$980+
90th percentile
Based on 153 gigs with a stated cash rate, out of 272 in the feed. 49 also ship free product; 23 paid in product only (no cash). Median per video: $50.
How to read these numbers
These are opening offers brands post publicly. They skew low: public call-outs attract volume, and bigger budgets get negotiated privately. Treat the median as your floor, not your target — then add usage rights, whitelisting and exclusivity on top.
Rates by pay model
| Median | Range | Gigs | |
|---|---|---|---|
| per video | $50 | $1–$895 | 62 |
| per project | $223 | $2–$2,000 | 42 |
| per shoot day | $75 | $50–$600 | 3 |
| per month (retainer) | $600 | $18–$3,000 | 46 |
Per-video rates by niche
| Median | Range | Gigs | |
|---|---|---|---|
 Fitness & wellness | $275 | $200–$350 | 1 |
 Beauty & skincare | $115 | $10–$200 | 9 |
 Food & beverage | $100 | $50–$240 | 3 |
 Home & lifestyle | $100 | $100–$120 | 3 |
 Apps & SaaS | $50 | $6–$895 | 12 |
 Fashion & apparel | $50 | $25–$400 | 3 |
 Pets | $50 | $50 | 1 |
 General | $30 | $1–$200 | 18 |
 Tech & gadgets | $28 | $5–$800 | 12 |
What moves your rate up
Usage rights
Organic posting on the brand's own account is the baseline. Paid ads, longer licence windows or perpetual rights are worth more — always price them as a separate line, never bundle them in silently.
Whitelisting / Spark Ads
If the brand runs ads from your handle, they borrow your account's trust. That is a separate fee, usually per month of access.
Raw footage & hooks
Extra hook variations and unedited clips let the brand cut more ads from one shoot. Charge for them as add-ons.
Exclusivity
Agreeing not to work with competitors for a period costs you future income. It should never be free.
Revisions & turnaround
Agree on the number of revision rounds up front. Rush delivery is a premium, not a favour.
Gifted product ≠ payment
Product is a cost of doing the job. Treat 'free product' gigs as unpaid unless there is a cash rate on top.
Need help pricing a deal?
Send us your question about rates, usage rights or a brief you received — the team replies by email.
Methodology
UGC Finders continuously aggregates public creator call-outs. Dollar figures are parsed from each gig's compensation text; ranges count at their midpoint. Commission-only and gifted-only gigs are excluded from rate stats. No private contract or payout data is used. The page refreshes every hour.
Cite this data
Free to cite with attribution and a link: “Source: UGC Finders UGC Rates, ugcfinders.com/ugc-rates”. The numbers update continuously, so link rather than screenshot.
FAQ
How much do UGC creators charge per video?
It depends on niche, usage rights and deliverables. The table above shows the live median per-video rate across the paid gigs in our feed, and the range from the lowest to the highest offer.
Where do these numbers come from?
They are computed automatically from the paid opportunities UGC Finders aggregates from public sources (Reddit, creator newsletters, job boards and brand calls). Only gigs that state a cash rate are counted. They are offers, not invoices.
Should I accept product-only (gifted) collaborations?
Only if it is a deliberate portfolio move. Gifted product does not pay rent — prioritise gigs with a cash rate, and price usage rights separately.
Do I need followers to get paid UGC work?
No. UGC is content the brand posts or runs as ads; many gigs explicitly have no follower minimum. Your portfolio matters more than your audience.
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